The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.

The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organisations.

Published on September 12, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionised yacht racing and propelled competitive sailing into the future.

Published on June 17, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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